Great Gatsby

Wide Awake and Dreaming Hanna Chait T. E. Lawrence stated â€Å"All men dream, but not equally. Those who dream in the dusty recesses of their minds, wake in the day to find that it was vanity: but the dreamers of the day are dangerous men, for they may act on their dreams with open eyes, to make them possible. † In The Great Gatsby, the central theme is realizing that creating your own dreams and living in your reality is extremely different.Myrtle dreamt of having money, yet knew Tom would never leave Daisy, Gatsby dreamt of being with the Daisy he created, but realized she had changed, and Daisy dreamt of being in love and being with Gatsby, but would NEVER leave Tom. Myrtle Wilson desires one thing in life, money. She lives in the valley of ashes, the desolate and barren land that lies between Long Island and New York. She wants nothing more than to become wealthy, leave the valley of ashes, leave her husband, and become a extravagant vapid housewife like she always dreamt of being. ‘I married him because I thought he was a gentleman,’ she said finally. ‘I thought he knew something about breeding, but he wasn’t fit to lick my shoe’† Myrtle remarked of her relationship with George. She wanted so badly for him to be something else, someone with class.She wanted a perfect, wealthy man of high social standing. Myrtle discussed her wedding day to George, â€Å"The only crazy I was, was when I married him. I knew right away I made a mistake. He borrowed somebody’s best suit to get married in, and never even told me about it, and the man came after it one day when he was out. Myrtle was embarrassed and almost disgraced about the fact that George didn’t get married in a suit he bought for himself. Myrtle said she knew right away she made a mistake, so the question was why did she go through with it in the first place? That’s why Myrtle has Tom though: he was her fulfillment, her fortune, though in reality they would never truly be together. Tom was with Daisy and that is how it was going to stay, Tom would never truly love a woman from the valley of ashes. This was known because of the elaborate lie Tom constructed about why he will never leave Daisy because she is a Catholic, when in fact she is not.Just as Myrtle was creating a false sense of her relationship with Tom, Gatsby was doing the same with Daisy. Jay Gatsby had a dream, his dream was of the Daisy he met and fell in love with five years ago. He dreamt of Daisy admitting that she never loved Tom, that way they would finally have been able to run off together to the life that he once knew. He dreamt of a future, the future he knew they were meant to have from the day he met her. He wanted nothing less of Daisy than that she should go to Tom and say: ‘I never loved you. After she had obliterated four years with that sentence they could decide upon the more practical measures to be taken. One of them was that, af ter she was free, they were to go back to Louisville and be married from her house – just as if it were five years ago. When Gatsby finally had Daisy he realized that there was no longer a dream, he had what he wanted. He soon finds himself asking has my dream changed, or has Daisy changed? Gatsby first noticed this when he had Daisy over, that she was no longer the whimsical 18-year-old Daisy Fay of Louisville, Kentucky that he once knew, that he grew to love.There must have been moments even that afternoon when Daisy tumbled short of his dreams–not through her own fault but because of the colossal vitality of his illusion. It had gone beyond her, beyond everything. He had thrown himself into it with a creative passion The magnitude of this realization was that Daisy was not the same Daisy she once was five years ago she had changed. This hurt Gatsby, it woke him up from the fantasy he was living in and showed him that although the love remained the same the girl was no longer the same.Though Gatsby’s dream of Daisy had existed for the past five years, Daisy’s dream of being with Gatsby had only just been recognized, and she could not decide if it is something she truly wanted or if it was just something to make her happy. She had only just reconnected with Gatsby after five years, at a tea set up by Nick and Gatsby. As Daisy went to say goodbye to Gatsby at the end of the tea, she whispered something in his ear and Gatsby was filled with a rush of emotions. â€Å"As watched him he adjusted himself a little, visibly.His hand took hold of hers, and as she said something low in his ear he turned toward her with a rush of emotion† (103). This is where the reader begins to see a new Daisy, a Daisy that wanted to be with Gatsby, and had a general need to feel loved. Later on she was forced to identify what her true feelings were about Tom and Gatsby, she was told to state the claim that she never loved Tom, but she found herself only able to say that she no longer loves him, but she DID at one time love him. â€Å"’Oh, you want too much! ’ she cried to Gatsby. ‘I love you now — isn’t that enough? I can’t help what’s past. She began to sob helplessly. ‘I did love him once — but I loved you too. ’† Daisy proclaimed this to Gatsby, as he begged her to admit she never loved Tom, she then proceeded to ask Tom to take her home. Thus ending her dream and Gatsby’s, she wants to be with Gatsby and she wants to be loved, but she knows Tom is the life she is meant to have. Daisy loves her money and her place in society too much to actually feel loved; this is something that will never change. The Great Gatsby by F. Scott Fitzgerald delves into a world of dreams and fantasies, as well as vast realizations of what life is really like.Myrtle wanted nothing more than to live in a society she feels she truly belongs in, and to be wealthy, but deep down as painstaking as it was to admit she knew she could never have Tom. Gatsby wanted to be with the Daisy he knew and loved five years ago, a dreamlike Daisy of 18 years of age, but the Daisy he meets once more has changed. Lastly Daisy wanted nothing but to be loved and be happy, but she knew she loved her money and life too much to let herself be happy. This is how The Great Gatsby shows us how dreams can hurt you much more than the realty you are living in. Great Gatsby This extract establishes both the physical and symbolic values of the setting in the Great Gatsby by F. Scott Fitzgerald. It also provides us with the traits of the characters in the novel in relation to the thematic focus. The setting is also symbolic of Fritzgerald's satire of 1920s New York lifestyle , particularly emphasizing on the American dream , social class and money. Prior to the extract, Nick begins by commenting on himself, stating his qualities; tolerance and tendency to reserve judgments as one of them. In the summer of 1922, Nick Carraway has just arrived in New York and is living in a part of Long Island known as West Egg.Fitzgerald establishes Nick Carraway as an impartial narrator but not a passive one. From the novel's opening paragraph onward, this will continue create an internal conflict for Nick himself. Because despite the fact that Gatsby represents all that Nick despises, Nick cannot help but admire him. Geographically, the differences of the upper classes a re symbolized by two residential areas of Long Island, New York â€Å"Twenty miles from the city a pair of enormous eggs, identical in contour and separated by a courtesy bay, jut out into . . . Long Island Sound. . . n arresting phenomenon is their dissimilarity in every particular except shape and size. † Fitzgerald continues to emphasize the social divisions between the two Eggs and their inhabitants with colorful imagery which develops symbolic significance. Nick lives in Long Island in what is known as the West Egg. The West Egg is located across the bay from the East Egg. Nick, after describing his area as the less fashionable of the two, continues to confess that â€Å"this is a most superficial tag to express the bizarre and not a little sinister contrast between them. The relationship between geography and social values is an important motif in The Great Gatsby. Each setting in the novel corresponds to a particular thematic idea or character type. This extract intro duces the two most important settings in the novel, East Egg and West Egg. Even though each is home to the wealthy they are separated as Nick says â€Å"by a courtesy bay†, the two regions are opposite in the values they uphold. East Egg represents taste, and aristocracy while West Egg represents ostentation and the flashy manners of the new rich.East Egg is associated with the Buchanans and the monotony of their inherited social position, while West Egg is associated with Gatsby’s gaudy mansion. Nick is attracted to the fast-paced lifestyle of New York. But it is contradictory because he also finds that lifestyle grotesque and damaging. This inner conflict is symbolized throughout the book by Nick’s romantic affair with Jordan Baker. He is attracted to her vivacity and her sophistication just as he is repelled by her dishonesty and her lack of consideration for other people.The second contrast is between the city scenes and the suburban ones. Like Nick Carraway , Tom Buchanan and Jay Gatsby commute into the city for their respective lines of work. The women are left behind. This geographical divide is also a gender borderline. But the city is important in other ways, too; Tom only interacts with his mistress in the city, and Gatsby only sees Meyer Wolfsheim there. They both use the city to hide their goings-on from the people they value on Long Island. The setting in the Great Gatsby is closely related to the Concept of the American Dream in the novel.The American dream was originally about discovery, individualism, and the pursuit of happiness. In the 1920s depicted in the novel, however, easy money and relaxed social values have corrupted this dream, especially on the East Coast. One of the major topics explored in The Great Gatsby is the sociology of wealth, specifically, how the the new rich are segregated from the old aristocratic rich who live on the East Egg In the novel, West Egg and its denizens represent the newly rich, while Eas t Egg and its denizens, especially Daisy and Tom, represent the old aristocracy.Fitzgerald portrays the newly rich as being vulgar, gaudy, ostentatious, and lacking in social graces and taste. Gatsby, for example, lives in a monstrously ornate mansion, wears a pink suit, drives a Rolls-Royce, and does not pick up on subtle social signals, such as the insincerity of the Sloanes’ invitation to lunch. In contrast, the old aristocracy possesses grace, taste, subtlety, and elegance, epitomized by the Buchanans’ tasteful home and the flowing white dresses of Daisy and Jordan Baker.What the old aristocracy possesses in taste, however, it seems to lack in heart, as the East Eggers prove themselves careless, inconsiderate bullies who are so used to money’s ability to ease their minds that they never worry about hurting others. The Buchanans exemplify this stereotype when, at the end of the novel, they simply move to a new house far away rather than condescend to attend G atsby’s funeral. The setting in the Great Gatsby is closely related to the Concept of the American Dream in the novel.Daisy is in love with money, ease, and material luxury. She is capable of affection (she seems genuinely fond of Nick and occasionally seems to love Gatsby sincerely), but not of sustained loyalty or care. She is indifferent even to her own infant daughter, never discussing her and treating her as an afterthought when she is introduced in Chapter 7. In Fitzgerald’s conception of America in the 1920s, Daisy represents the amoral values of the aristocratic East Egg set. Great Gatsby Charles de Montesquieu says that â€Å"to become truly great, one has to stand with people, not above them†. Throughout F. Scott Fitzgerald's novel The Great Gatsby , protagonist Jay Gatsby progresses as a hero through his dedication for love, his youthful dreams, and his Christ-like persona. His passion for love reflects in his greatness; for he proves commitment, dedication, and a loving soul for others. Jay Gatsby lives the model of the American Dream in a youthful and undertaking way. Extravagance combined with dreams for success comes greatness. Gatsby also is considered a vision of Jesus Christ as the novel uses different biblical allusions to prove his greatness as a relatable leader. Jay Gatsby’s dedication and commitment for love makes him a hero, yet most of others fail to see his greatness. Gatsby dedicates his life to fulfilling his dream of his lost love Daisy Buchanan. He yearns for her love and â€Å"believes in the green light† across the bay (Fitzgerald 25). This is the first time narrator Nick Carraway begins to see Gatsby’s other side and realizes his desire for the one he truly loves. The green light embodies his vision of desire forcing Gatsby â€Å"to fashion a reality of his own to correspond to the dream† (Weinstein 8). He must accomplish his dream in his own way, working with the circumstances given at hand. Gatsby â€Å"stretched out his hand desperately as if to snatch only a wisp of air, to save a fragment of the spot that she had made lovely for him† (Fitzgerald 33). Gatsby is committed to her love and desires NOTHING more than her simple love. Daisy says to Gatsby, â€Å"We haven't met for many years†. Gatsby quickly responds â€Å"Five years next November† (Fitzgerald 87). Gatsby knows the exact date of their last meeting, proving his dedication toward the building upon the relationship. â€Å"Gatsby [is] attracted to Daisy for purely idealistic, romantic, and even metaphysical reasons†; none of it is for money (Mellard 4). He loves Daisy for who she truly is and never gives up in his journey to pursue a mutual love. Gatsby is† profoundly kind, always seeing the best in people, or, what is better, seeing them as they see themselves† (Mellard 2). He reaches people down to their level even within his own greatness; even bringing out the best in others. Jay Gatsby devotes his life to love of others and the dedication of pursuing it. Jay Gatsby lives and thrives in his youth of being the American Dream. Simply put, Gatsy's home is described as being â€Å"a factual imitation of some Hotel de Ville in Normandy, with a tower on one side, spanking new under a thin beard of raw ivy, and a marble swimming pool, and more than forty acres of lawn and garden (Fitzgerald 9)†. Gatsby’s lavish home is wanted by majority of Americans. Nick explains how his â€Å"eyes fell on Gatsby, standing alone on the marble steps and looking from one group to another with approving eyes† at his own luxurious, well-attended parties (Fitzgerald 50). Everyone attends Gatsby's extravagant parties wether invited or not. He looks at all of his guests identically; with appeal. â€Å"Gatsby has a fabulous career and yet, is humble in himself†, for he is the image of the classic American Dream (Weinstein 5). Gatsby's ability to be able to stay humble yet successful is heroic. Gatsby’s life is full of enchanted objects aspiring to be the youthful man of many dreams (Fitzgerald 93). Gatsby's youth is found through his dreams of love and hope of life and happiness around him. Gatsby’s youth â€Å"leaves an impression of interminability† (Mellard 2). His dreams prolong as his youth stays forever. Gatsby is forever young. Simply said, â€Å"The Great Gatsby is the picture of the American Dream† (Weinstein 1). The American Dream is all about achieving greatness in a self-inflicted way like as Jay Gatsby. Gatsby would not be able to achieve such greatness without the core values of a humble leader whom dominates his own dreams of youth. The character of Gatsby has a religious entity that brings him closer to the vision of the Son of God. â€Å"The truth was that Jay Gatsby, of West Egg, Long Island, sprang from his Platonic conception of himself. He was a son of God—a phrase which, if it means anything, means just that—and he must be about His Father’s business, the service of a vast, vulgar, and meretricious beauty. So he invented just the sort of Jay Gatsby that a seventeen year old boy would be likely to invent, and to this conception he was faithful to the end† (Fitzgerald 104). Gatsby is the â€Å"American Adam† throughout the novel. He acts as the biblical Adam while fulfilling the spot of the American dream. Gatsby is described as having â€Å"a heightened sensitivity to the promises of life† (Fitzgerald 6). Like the Son of God, Jesus Christ, he has promises for the coming life in order to live out his greatness apart from his own senses. Gatsby brings life to the others around him, bringing out the best in people, giving the rare smile of admiration; nevertheless he is the incarnating God (Mellard 12). Nick describes Gatsby when watching him upon first meeting as â€Å"he stretched out his arms toward the dark water in a curious way, and far as I was from him I could have sworn he was trembling† (Fitzgerald 25-26). Jay Gatsby is like a â€Å"Christ-figure as a scapegoat† (Mellard 9). Similar to Jesus Christ, Jay Gatsby would place blame upon others on himself, for he desires nothing more than love. In conclusion, F. Scott Fitzgerald's novel The Great Gatsby , protagonist Jay Gatsby progresses as a hero through his dedication for love, his youthful dreams, and his Christ-like persona. His passion for love reflects in his greatness; for he proves commitment, dedication, and a loving soul for others. Jay Gatsby lives the model of the American Dream in a youthful and undertaking way. Extravagance combined with dreams for success comes greatness. Gatsby also is considered a vision of Jesus Christ as the novel uses different biblical allusions to prove his greatness as a relatable leader. Jay Gatsby’s dedication and commitment for love makes him a hero, yet most of others fail to see his greatness. Jay Gatsby lives and thrives in his youth of being the American Dream. The character of Gatsby has a religious entity that brings him closer to the vision of the Son of God. His passion for love reflects in his greatness; for he proves commitment, dedication, and a loving soul for others. Jay Gatsby lives the model of the American Dream in a youthful and undertaking way. All in all Jay Gatsby proves his greatness well. Great Gatsby Great Gatsby Gatsby: The False prophet of the American Dream The American dream, or myth, is an ever recurring theme in American literature, dating back to some of the earliest colonial writings. Briefly defined it is the belief, that every man, whatever his origins, may pursue and attain his chosen goals, be they political, monetary, or social. It is the literary expression of the concept of America: the land of opportunity. F. Scott Fitzgerald has come to be associated with the concept of the American dream more so than any other writer of the country.In fact, the American dream has been for Fitzgerald what the theme of the separate peace has been for Earnest Hemingway – the focal point or building block for much, if not all, of his work. However, Fitzgerald’s unique expression of the American dream lacks the optimism, the sense of fulfilment, so evident in the expressions of his predecessors. Cast in the framework of the metaphor, the aforementioned exponents of the American drea m were Old Testament prophets predicting the coming of the golden age, complete with a messiah who was to be epitome of the word â€Å"American. † Gatsby is Fitzgerald’s answer.To Fitzgerald the long prophesied American dream had its fulfillment in the â€Å"orgiastic† post World War I period was known as â€Å"The Roaring Twenties. † He was the self-appointed spokesman for the â€Å"Jazz Age†, the term he takes credit for coining, and he gave it its arch-high priest and prophet, Jay Gatsby, in his novel The Great Gatsby. Gatsby is aptly suited for the role of arch-high priest because he is the persona and chief practitioner of the hedonism that marked this period. He is also its unwritting prophet, for his failure and destruction serve as a portent for the passing away of an era.The suggestion that The Great Gatsby may contain religious implications is not a new idea. Bernard Tanner sees it as a â€Å"Jazz Parody†, â€Å"The Gospel of Gats by†. Gatsby is characterized as an â€Å"inverted Christ† in this drama, and the rest of the dramatis personae are neatly fitted in, perhaps too neatly, to this allegorical framework. To wit: Nick Carraway is Nicodemus, the Pharisee; Dan Cody is St. John the Baptist with his femme fatale , Salome, in the guise of Ella Kaye; and Meyer Wolfsheim is St. Peter complete with three denials.These characters, plus others, act out their parts in the gospel, carrying out such events as the marriage feast at Cana, various parables, Judas' betrayal, and Christ's crucifixion. A. E. Dyson maintains, that Dr. T. J. Eckleburg â€Å"is the only religious reference† in this novel. Roger L. Pearson doesn’t agree with these two interpretations. He believes that Fitzgerlad is much like Hemingway in his symbolic technique in The Great Gatsby, in that he projects a series of variations in his imagery so as to achieve a cumulative effect.Fitzgerald becomes at times orthodox and f ormulistic to a degree in this novel. However, he achieves a totality of expression by introducing motifs that give the reader a slightly differing perspective of Gatsby, while always moving in a specific direction. Hence, Gatsby is no shallow stereotype. Instead, he has depth and complexity. There is a religious design in The Great Gatsby, and it has its basis in Jay Gatsby himself. Nick Carraway, the narrator and interpreter of the novel, describes Gatsby thus: The truth was that Jay Gatsby of West Egg, Long Island, sprang from his Platonic conception of himself.He was a son of God-a phrase which, if it means anything, means just that-and he must be about His Father's business, the service of a vast, vulgar, and meretricious beauty. It should be noted that Gatsby is â€Å"a son of God,† the God of material love-Mammon. Rather than an â€Å"inverted Christ† or God, Gatsby is a perverted God; one who is dedicated to the physical rather than the spiritual world. Gatsby has come to espouse the gospel of the corrupted American dream. His existence is founded on a lie, a delusion, and he terms this monstrous lie â€Å"God's truth† in relating to Nick his past.It is evident, even to Nick, that Gatsby is a self-deluded fraud living in a world of shams. His lie especially reflects his materialism. He is Mammon resurrected by the hedonism of the 1920s. Fitzgerald introduces a supporting image for the Mammonism of Gatsby in the description of his house which serves, among other things, as the temple of his Philistinism. The description about Gatsby’s home has overtones of Babel with its tower when viewed in the content that it is inhabited by people â€Å"who never knew each other’s name. The beauty of this image of Gatsby's house is that it is a dual one. It seems that Fitzgerald has created a twentieth-century replica-â€Å"a factual imitation†-of Milton's Pandemonium. The image is further solidified in that Mammon was its c hief architect and builder. The lights that decorate the mansion, the expensiveness of its appointments, the opulence of its library, all contribute to this image. Fitzgerald appears deliberately to contribute to the God-like image of Gatsby by withholding him from the novel, while surrounding him with an aura of myth.Some believe him to have been a double spy during the war, others that he once killed a man, while some see him as a criminal lord of the underworld, dealing in bootleg liquor, among other things. A principal image in The Great Gatsby is the valley of ashes, presided over by the ubiquitous Dr. T. J. Eckleburg. This wasteland lies between West Egg and New York City. Several interpretations have been offered as explanations of this scene. There are similarities between the eyes of Dr. Eckleburg and Fitzgerald’s description of the anonymous Owl Eyes. It is Owl Eyes who murmurs the eulogy of â€Å"The poor son-of-a-bitch† at Gatsby’s grave.William Gold hurst believes that Dr. Eckleburg’s presence in the novel is to â€Å"symbolize some implacable deity†. This has credence, for George Wilson, Myrtle’s husband, refers to Dr. Eckleburg as the eyes of God. â€Å"God sees everything† But what of the valley of ashes itself? One critic has noted that Fitzgerald may have had the Valley of Hinnon in mind when he created the valley of ashes. Hinnon is the Old Testament name for the city dump outside the walls of Jerusalem. Since fertile, it was defiled by the worship of false god ant turned into ashes by God in his wrath. This analysis resolves the relationship between Dr.Eckleburg, the valley of ashes and Gatsby. The valley of ashes is the result of Jay Gatsby’s testament, the dust of a perverted American dream; and like its biblical counterpart, it has its association with the worshiping of a false god, Mammon, incarnate in his son, Gatsby. A contributing factor in this assessment of the role of Gatsby i s provided by Meyer Wolfsheim. It is an often stated premise that it takes evil to recognize evil. We have just such an instance here. Wolfsheim claims to have â€Å"made† Gatsby, and refers to him as a â€Å"man of fine breeding†. Gatsby also has a perverted or mistaken sense of what constitutes character.He refers to Meyer Wolfsheim as a â€Å"smart man† and he also lauds Jordan Baker as a woman who â€Å"wouldn’t do anything that wasn’t all right†. Gatsby’s gospel of hedonism is reflected in his house, wild parties, clothing, roadster, and particularly in his blatant wooing of another man’s wife. Daisy, a rather soiled and cheapened figure, is Gatsby’s ultimate goal in his concept of the American dream. However, he falls victim to his own preachings. He comes to believe himself omniscient – above the restriction of society and morality. He will win back Daisy by recapturing the past.Gatsby is going to achieve h is ends through sheer materialistic means, through the power that he thinks he commands from his wealth. It is at the death of Gatsby that Fitzgerald becomes formulistic and orthodox in his symbolism. The rejected and soon to be betrayed Gatsby stands alone under Daisy’s window, keeping a vain vigil over his shattered dream. The following afternoon, Gatsby, with the help of his chauffeur, fills his pneumatic mattress and starts for his swimming-pool. Shortly thereafter, the chauffeur hears the shots, fired by an â€Å"ashen fantastic figure† and Gatsby lies dead, a victim of his own absurd aspirations.The passion and crucifixion imagery is perhaps too unmistakable here; however, it does have its desired effect, because it casts Gatsby in the role of a rejected messianic figure through its Biblical illusion. He had come alive to us, â€Å"delivered suddenly from the womb of his purposeless splendour,† only to fail in his mission. Jay Gatsby’s eulogy is spo ken by Owl Eyes. Gatsby was the bastard of a hedonistic age, spawned by it and killed by it. Nick, at one point, surmised: â€Å" his imagination had never really accepted†¦his parents at all. The sole monument to the world of Gatsby’s ministry is â€Å"that huge incoherent failure of a house† that he left behind. And his epitaph on this monument is an obscene word, scribbled in chalk, by some neighbourhood boy. As a prophet of the American dream, Gatsby fails – miserably – a victim of his own warped idealism and false set of values. The American dream is not to be reality, in that it no longer exists, except in the minds of men like Gatsby, whom it destroys in their espousal and relentless pursuit of it. The American dream is, in reality, a nightmare. Great Gatsby Gatsby: The False prophet of the American Dream The American dream, or myth, is an ever recurring theme in American literature, dating back to some of the earliest colonial writings. Briefly defined it is the belief, that every man, whatever his origins, may pursue and attain his chosen goals, be they political, monetary, or social. It is the literary expression of the concept of America: the land of opportunity. F. Scott Fitzgerald has come to be associated with the concept of the American dream more so than any other writer of the country.In fact, the American dream has been for Fitzgerald what the theme of the separate peace has been for Earnest Hemingway – the focal point or building block for much, if not all, of his work. However, Fitzgerald’s unique expression of the American dream lacks the optimism, the sense of fulfilment, so evident in the expressions of his predecessors. Cast in the framework of the metaphor, the aforementioned exponents of the American drea m were Old Testament prophets predicting the coming of the golden age, complete with a messiah who was to be epitome of the word â€Å"American. † Gatsby is Fitzgerald’s answer.To Fitzgerald the long prophesied American dream had its fulfillment in the â€Å"orgiastic† post World War I period was known as â€Å"The Roaring Twenties. † He was the self-appointed spokesman for the â€Å"Jazz Age†, the term he takes credit for coining, and he gave it its arch-high priest and prophet, Jay Gatsby, in his novel The Great Gatsby. Gatsby is aptly suited for the role of arch-high priest because he is the persona and chief practitioner of the hedonism that marked this period. He is also its unwritting prophet, for his failure and destruction serve as a portent for the passing away of an era.The suggestion that The Great Gatsby may contain religious implications is not a new idea. Bernard Tanner sees it as a â€Å"Jazz Parody†, â€Å"The Gospel of Gats by†. Gatsby is characterized as an â€Å"inverted Christ† in this drama, and the rest of the dramatis personae are neatly fitted in, perhaps too neatly, to this allegorical framework. To wit: Nick Carraway is Nicodemus, the Pharisee; Dan Cody is St. John the Baptist with his femme fatale , Salome, in the guise of Ella Kaye; and Meyer Wolfsheim is St. Peter complete with three denials.These characters, plus others, act out their parts in the gospel, carrying out such events as the marriage feast at Cana, various parables, Judas' betrayal, and Christ's crucifixion. A. E. Dyson maintains, that Dr. T. J. Eckleburg â€Å"is the only religious reference† in this novel. Roger L. Pearson doesn’t agree with these two interpretations. He believes that Fitzgerlad is much like Hemingway in his symbolic technique in The Great Gatsby, in that he projects a series of variations in his imagery so as to achieve a cumulative effect.Fitzgerald becomes at times orthodox and f ormulistic to a degree in this novel. However, he achieves a totality of expression by introducing motifs that give the reader a slightly differing perspective of Gatsby, while always moving in a specific direction. Hence, Gatsby is no shallow stereotype. Instead, he has depth and complexity. There is a religious design in The Great Gatsby, and it has its basis in Jay Gatsby himself. Nick Carraway, the narrator and interpreter of the novel, describes Gatsby thus: The truth was that Jay Gatsby of West Egg, Long Island, sprang from his Platonic conception of himself.He was a son of God-a phrase which, if it means anything, means just that-and he must be about His Father's business, the service of a vast, vulgar, and meretricious beauty. It should be noted that Gatsby is â€Å"a son of God,† the God of material love-Mammon. Rather than an â€Å"inverted Christ† or God, Gatsby is a perverted God; one who is dedicated to the physical rather than the spiritual world. Gatsby has come to espouse the gospel of the corrupted American dream. His existence is founded on a lie, a delusion, and he terms this monstrous lie â€Å"God's truth† in relating to Nick his past.It is evident, even to Nick, that Gatsby is a self-deluded fraud living in a world of shams. His lie especially reflects his materialism. He is Mammon resurrected by the hedonism of the 1920s. Fitzgerald introduces a supporting image for the Mammonism of Gatsby in the description of his house which serves, among other things, as the temple of his Philistinism. The description about Gatsby’s home has overtones of Babel with its tower when viewed in the content that it is inhabited by people â€Å"who never knew each other’s name. The beauty of this image of Gatsby's house is that it is a dual one. It seems that Fitzgerald has created a twentieth-century replica-â€Å"a factual imitation†-of Milton's Pandemonium. The image is further solidified in that Mammon was its c hief architect and builder. The lights that decorate the mansion, the expensiveness of its appointments, the opulence of its library, all contribute to this image. Fitzgerald appears deliberately to contribute to the God-like image of Gatsby by withholding him from the novel, while surrounding him with an aura of myth.Some believe him to have been a double spy during the war, others that he once killed a man, while some see him as a criminal lord of the underworld, dealing in bootleg liquor, among other things. A principal image in The Great Gatsby is the valley of ashes, presided over by the ubiquitous Dr. T. J. Eckleburg. This wasteland lies between West Egg and New York City. Several interpretations have been offered as explanations of this scene. There are similarities between the eyes of Dr. Eckleburg and Fitzgerald’s description of the anonymous Owl Eyes. It is Owl Eyes who murmurs the eulogy of â€Å"The poor son-of-a-bitch† at Gatsby’s grave.William Gold hurst believes that Dr. Eckleburg’s presence in the novel is to â€Å"symbolize some implacable deity†. This has credence, for George Wilson, Myrtle’s husband, refers to Dr. Eckleburg as the eyes of God. â€Å"God sees everything† But what of the valley of ashes itself? One critic has noted that Fitzgerald may have had the Valley of Hinnon in mind when he created the valley of ashes. Hinnon is the Old Testament name for the city dump outside the walls of Jerusalem. Since fertile, it was defiled by the worship of false god ant turned into ashes by God in his wrath. This analysis resolves the relationship between Dr.Eckleburg, the valley of ashes and Gatsby. The valley of ashes is the result of Jay Gatsby’s testament, the dust of a perverted American dream; and like its biblical counterpart, it has its association with the worshiping of a false god, Mammon, incarnate in his son, Gatsby. A contributing factor in this assessment of the role of Gatsby i s provided by Meyer Wolfsheim. It is an often stated premise that it takes evil to recognize evil. We have just such an instance here. Wolfsheim claims to have â€Å"made† Gatsby, and refers to him as a â€Å"man of fine breeding†. Gatsby also has a perverted or mistaken sense of what constitutes character.He refers to Meyer Wolfsheim as a â€Å"smart man† and he also lauds Jordan Baker as a woman who â€Å"wouldn’t do anything that wasn’t all right†. Gatsby’s gospel of hedonism is reflected in his house, wild parties, clothing, roadster, and particularly in his blatant wooing of another man’s wife. Daisy, a rather soiled and cheapened figure, is Gatsby’s ultimate goal in his concept of the American dream. However, he falls victim to his own preachings. He comes to believe himself omniscient – above the restriction of society and morality. He will win back Daisy by recapturing the past.Gatsby is going to achieve h is ends through sheer materialistic means, through the power that he thinks he commands from his wealth. It is at the death of Gatsby that Fitzgerald becomes formulistic and orthodox in his symbolism. The rejected and soon to be betrayed Gatsby stands alone under Daisy’s window, keeping a vain vigil over his shattered dream. The following afternoon, Gatsby, with the help of his chauffeur, fills his pneumatic mattress and starts for his swimming-pool. Shortly thereafter, the chauffeur hears the shots, fired by an â€Å"ashen fantastic figure† and Gatsby lies dead, a victim of his own absurd aspirations.The passion and crucifixion imagery is perhaps too unmistakable here; however, it does have its desired effect, because it casts Gatsby in the role of a rejected messianic figure through its Biblical illusion. He had come alive to us, â€Å"delivered suddenly from the womb of his purposeless splendour,† only to fail in his mission. Jay Gatsby’s eulogy is spo ken by Owl Eyes. Gatsby was the bastard of a hedonistic age, spawned by it and killed by it. Nick, at one point, surmised: â€Å" his imagination had never really accepted†¦his parents at all. The sole monument to the world of Gatsby’s ministry is â€Å"that huge incoherent failure of a house† that he left behind. And his epitaph on this monument is an obscene word, scribbled in chalk, by some neighbourhood boy. As a prophet of the American dream, Gatsby fails – miserably – a victim of his own warped idealism and false set of values. The American dream is not to be reality, in that it no longer exists, except in the minds of men like Gatsby, whom it destroys in their espousal and relentless pursuit of it. The American dream is, in reality, a nightmare. Great Gatsby Great Gatsby great gatsby Character |Behavior |Consequences | | Jay Gatsby |  He had a overzealous need for|  He lost daisy because of his eagerness for money | | |money and would sacrifice | | | |anything to get it | | |Daisy Buchanan |  Never attached her self to |  Lost Gatsby’s love | | |anyone or anything | | |Tom Buchanan |  Very rude and bossy.Expects |  Marriage issues/ Selfish | | |people to â€Å"jump through hoops†| | | |for him | | |Jordan Baker |  Falls for another guy |  Nick leaves and never returns | |   | | | |Myrtle Wilson |  distressed in wanting to |  She uses adultery to try and enhance her life | | |improve her dull life | | |George Wilson |  Lifeless and not in any way |  Kills Gatsby and then himself | | |motivated | | |Part II: The Great Gatsby: The American Dream | |In your opinion, what is â€Å"The American Dream†? I think that the American Dream is to be successful in life.Everyone has goals | |that they set for themselve s and some get achieved and some don’t. In my opinion being successful is having a family, working in| |a career that you love, and just living life to the fullest. | |According to the media, advertisements, salaries, and society in general, what is â€Å"The American Dream†? How does this compare to| |your definition of â€Å"The American Dream†? | |List at least five elements that make up Jay Gatsby's American Dream. On the chart | |For each of the five elements you listed in question 3, consider what is wrong with either Gatsby's concept of the dream or the | |way he attempts to attain it.On the chart | |As you read the novel, copy down a specific quotation or quotations that most relate to the concept of the American Dream as it | |is presented in the novel. â€Å"That’s my Middle West . . . the street lamps and sleigh bells in the frosty dark. . . . I see now | |that this has been a story of the West, after all—Tom and Gatsby, Daisy and Jord an and I, were all Westerners, and perhaps we | |possessed some deficiency in common which made us subtly inadaptable to Eastern life. â€Å" | |â€Å"Gatsby believed in the green light, the orgastic future that year by year recedes before us. It eluded us then, but that’s no | |matter—tomorrow we will run faster, stretch out our arms farther. . . And then one fine morning— | |So we beat on, boats against the current, borne back ceaselessly into the past. † | | | | | | | |Elements That Make Up Jay Gatsby's American Dream |What is Wrong With Gatsby's Concept of the Dream or The| | |Way He Attempts to Attain It | |1.Daisy loving him |There is a huge difference in their social classes, so | | |when he tries to win her over he starts doing illegal | | |stuff to make money to impress her and keep up with her| | |materialistic lifestyle   | |2. Popularity |  In order to gain popularity he thought that he needed | | |to be wealthy. He had the wrong idea as to how to | | |become popular. | |3. Wealth/ Money |  He became a criminal because of his greed for money. | |He illegally trafficked drugs/ alcohol | |4. Doesn’t want to face reality |  In Gatsby’s eyes Daisy had no flaws but in reality she| | |had many but he didn’t want to face the facts about her| |5. His loyalty to Daisy |  He lied to Daisy about many things, so she didn’t see | | |him for who he truly was | |Part III: Understanding the Historical Context and Setting of the Novel | |F.Scott Fitzgerald's novel The Great Gatsby is a specific portrait of American society during the Roaring Twenties. In | |this part of the assignment you will explore the connection between history and literature. | |Begin your exploration by visiting the following resources: | |Kingwood College Library | |The Media History Project Timeline | | | |Review the major people, places, and events in The Arts, News & Politics, Science, Business, Society and Sports. | | |As you review these resources, think about how they illuminate your understanding of The Great Gatsby. | |After researching the 1920s, respond to the following statement in an essay, either agreeing or disagreeing. Your essay | |should be at least four paragraphs in length (minimum of six sentences in each paragraph). | | | |†The beauty and splendor of Gatsby's parties masked the innate corruption within the heart of the Roaring Twenties. | |Jazz-Age society was a bankrupt world, devoid of morality, and plagued by a crisis of character. | |If you agree with this statement, you must find specific support from both the novel and from history to support your view. | | | |If you disagree with this statement, you must find specific support from both the novel and from history to support your | |view. | |Paragraph 1: Find a quotation from the novel or pose a question to begin your essay. Introduce your thesis statement. Do | |you agree or disagree with the statement? Why? | | Paragraph 2: Discuss at least five references to people, places, and events in the 1920s as specific support for your | |thesis.For example, you might include a discussion of Prohibition, Gangsters, the Stock Market, and Fads if you agree with| |the statement. If you disagree, you might discuss Technological or Scientific Advances, Social Reforms, Literature, Music, | |and Inventors or Inventions. | |Paragraph 3: How do the characters, plot, and theme of The Great Gatsby support or refute the statement that â€Å"the Jazz-Age | |society was a bankrupt world, devoid of morality, and plagued by a crisis of character†? Use specific details and lines | |from the novel to support your view. | |Paragraph 4: Develop a conclusion that reflects on the evidence from history and the novel that supports your thesis. |

F. Scott Fitzgerald and Gatsby Essay

â€Å"It is invariably saddening to look through new eyes at things upon which you have expended your own powers of adjustment.†( F.Scott Fitzgerald 104) – Nick talks about how he looks at life with a new perspective and tries to abandoned â€Å"the West Egg† concept of â€Å"a world complete in itself, with its own standards its own great figures†. When he look at daisy, he explains that he could feel daisy’s pain and suffering by just looking into her eyes. So the significance of this quote is that nick is looking beyond the gilts and glamour of society so that he may see the true identity of people- as with Daisy. Later on, Nick will use this skill to find the true answer of whom Gatsby is . â€Å"The truth was that Jay Gatsby, of West Egg, Long Island, sprang from his Platonic conception of himself. He was a son of God—a phrase which, if it means anything, means just that—and he must be about His Father’s business, the service of a vast, vulgar, and meretricious beauty. So he invented just the sort of Jay Gatsby that a seventeen year old boy would be likely to invent, and to this conception he was faithful to the end.†(F.Scott Fitzgerald 98) -Nick describes Gatsby’s early life using a comparison between Gatsby and Jesus to reveal Gatsby’s identity. In the Great Gatsby, Gatsby transforms himself into the ideal that he envisioned for himself a Platonic conception of himself as a youngster and remains committed to that ideal, despite the obstacles that society presents to the fulfillment of his dream. He wanted nothing less of Daisy than that she should go to Tom and say: â€Å"I never loved you.† After she had obliterated four years with that sentence they could decide upon the more practical measures to be taken. (F.Scott Fitzgerald 109) -Gatsby is frustrated at daisy for being a cowardly woman who doesn’t stand up for her. He believes its time for her to take action but Gatsby also realizes that it’s impractical. Gatsby would like to put everything back how it was in the past, but Daisy has moved on from the past into the present. â€Å"His heart beat faster and faster as Daisy’s white face came up to his own. He knew that when he kissed this girl, and forever wed his unutterable visions to her perishable breath, his mind would never romp again like the mind of God. So he waited, listening for a moment longer to the tuning-fork that had been struck upon a star. Then he kissed her. At his lips’ touch she blossomed for him like a flower and the incarnation was complete.†(F.Scott Fitzgerald111) -Gatsby opens up to Nick and tell a memorable event between Gatsby and Daisy. This is one of the times were he actually gives information about his past that is true and Nick is surprised and hears Gatsby through. Gatsby longs for the past and revisions the event where he and daisy first kissed. Gatsby fantasies about the past, believing that Daisy is the same girl he kissed many years ago. â€Å"But his heart was in a constant, turbulent riot. The most grotesque and fantastic conceits haunted him in his bed at night. A universe of ineffable gaudiness spun itself out in his brain while the clock ticked on the wash-stand and the moon soaked with wet light his tangled clothes upon the floor. Each night he added to the pattern of his fancies until drowsiness closed down upon some vivid scene with an oblivious embrace. For a while these reveries provided an outlet for his imagination; they were a satisfactory hint of the unreality of reality, a promise that the rock of the world was founded securely on a fairy’s wing.†(Scott Fitzgerald 99) – Gatsby is a man who seems to â€Å"have it all† but in reality is troubled by one-sided love. The one thing he doesn’t have is what he needs most to fulfill him is Daisy. At night, these thoughts both torment and comfort him. The beauty of this passage is Fitzgerald’s use of both negative and positive imagery to illustrate the conflict in Gatsby’s thoughts. The imagery of the rock and fairy’s wing just elaborates Gatsby’s view of his world is crumbling apart; something like a rock is a strong foundation has flew away so easily like a fairy. Very much like the difference between Gatsby’s real world and what he wishes for himself. Chapter 7 â€Å"Her voice is full of money,† he said suddenly.†¨That was it. I’d never understood before. It was full of money — that was the inexhaustible charm that rose and fell in it, the jingle of it, the cymbals’ song of it †¦ high in a white palace the king’s daughter, the golden girl. (Scott Fitzgerald 120) – Gatsby is shocked and confused why Daisy is all about money. He doesn’t even wonder why she married Tom. So Fitzgerald adds in dialogues as a hint to fill in the missing gaps and to show Gatsby who Daisy was and is. Tom allows Daisy to ride with Gatsby because he knows she wont choose Gatsby over him. Gatsby can’t let go of the Daisy, not because of the relationship now but what they had; back in the past were he was a poor kid in the army who got this beautiful rich girl to fall in love with him. â€Å"There is no confusion like the confusion of a simple mind, and as we drove away Tom was feeling the hot whips of panic. His wife and his mistress, until an hour ago secure and inviolate, were slipping precipitately from his control.†(Scott Fitzgerald 125) – This quote reveals that Tom is getting frustrated and shocked because of the accident. He feels as though he is losing control over both women, Daisy and Myrtle. You could see the signs of tension between Gatsby and Tom when they get into a verbal argument of some sort. Tom needs control and when he doubts his control, over a situation or another person, he cant handle it. â€Å"With every word she was drawing further and further into herself, so he gave that up, and only the dead dream fought on as the afternoon slipped away, trying to touch what was no longer tangible, struggling unhappily, despairingly, toward that lost voice across the room.†(Scott Fitzgerald 134) -As she spoke, he became more and more aware that Daisy would never be his. The dream that he once had of them being together slipped away. He was becoming forced to realize the truth even though he somehow wished it was different. â€Å"So we drove on toward death in the cooling twilight†¦.† Nick: ‘â€Å"Was Daisy driving?†Ã¢â‚¬â„¢ Gatsby: ‘â€Å"Yes, but of course I’ll say I was.†Ã¢â‚¬â„¢ (Scott Fitzgerald 137-143). – Fitzgerald placed the first quote as a foreshadowing of Myrtle’s death. I don’t understand why Gatsby and the other characters mourn for Myrtle, they act if it was just a normal day by day event. It’s interesting how Gatsby spoke as if Daisy’s reaction was the only thing that mattered. â€Å"He put his hands in his coat pockets and turned back eagerly to his scrutiny of the house, as though my presence marred the sacredness of the vigil. So I walked away and left him standing there in the moonlight — watching over nothing.†(Scott Fitzgerald 145) -Before the trip into the city and the accident, Gatsby was convinced that Daisy was in love with him and would without a doubt leave Tom for him. When he watches Daisy and Tom in the kitchen, the reality of the situation is starting to hit him. Ever since he and Daisy fell apart when she married Tom, he has entirely devoted his life to getting wealth to impress Daisy and win her back. He has devoted his whole life and heart to this woman, and so as he watches her slipping away from him again, he knows nothing more than to return to his vigil over the woman that has controlled his life.

EBay Stock Option Plans Essay Example | Topics and Well Written Essays - 750 words

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Reading response Article Example | Topics and Well Written Essays - 250 words - 7

Reading response - Article Example These are people who look at issues beyond the boundaries of their country. Through movement of people from one part of the world to the other, globalization has changed the photography sector. The images being produced reflect the global culture. In addition, they are now influenced by culture of other people in the world. Initially, photographers only concentrated on local culture. However, with the expanding dimensions, things have changed. Photography is now trying to make changes on the whole world. Through new opportunities created by internet and social media, photographers are now able to reach a large number of people who emanates from different religions, culture, and races. The diversity aspects must therefore, be well represented in the overall product. In my opinion, the art has become of age with sharing of ideas. Criticizing art and creating sculptures and paintings of controversial persons in global society is a representation of diverse views. Some might support the art while other might not. Globalization comes with respect of diversity. As a result, the work of Hugo is a representation of

Agency Relationship Essay Example for Free

Agency Relationship Essay Agency relationship is a consensual relationship between two parties, where one party, the principal, gives authority to another party, the agent, to act on behalf of and under the control of the principal to deal with a third party, thereby creating a fiduciary relationship. The law of agency allows one person to employ another to do his/her work, sell his/her goods, and acquire property on his/her own behalf. Although a principal-agent relationship can be created by a contract between the parties, a contract is not necessary if it is obvious that the two parties intended to act as principal and agent. The intent of the parties can be expressed with words or implied by their actions. The principal can authorize the agent to perform a variety of tasks or restrict the agent to specific functions, but no matter how much authority is given to the agent, the agent represents the principal and is subject to the principals control at all times. More important, the principal is liable for the consequences of the actions that the agent performed, and the actions and words exchanged between an agent and a third party are binding to the principal. This is known as vicarious liability and it is the reason business owners must be extremely careful of who they hire to represent his/her company. Agency theory is the idea that the agent does not always have the principal’s best interests in mind. A voluntary, good faith relationship of trust, known as a fiduciary relationship, exists between a principal and an agent, and there are four main elements of fiduciary duty that the agent has toward the principal for the principal’s protection. The first requires the agent to exercise a duty of loyalty to the principal. An agent cannot receive outside benefits without the permission of the principal, share confidential information, fraternize with the competition of the principal, work for the principals competition, deal secretly with his/her principal, and must exercise appropriate behavior while representing the principals interests. An agent who acts in his/her own interest violates the fiduciary duty and will be financi ally liable to the principal for any losses the principal suffers due to the breach of the fiduciary duty. The second of these duties is the duty to obey instructions. This states that an agent must follow the directions of the principal unless by doing so, the agent would break the law or put himself/herself or others in danger. The third fiduciary duty is the duty of care, which states that an agent must use reasonable care to protect the interests of the principal. And the third of these duties is the duty to provide information. This duty says that an agent must give any and all information to a principal if that information concerns the principal. The duties that a principal has to an agent are the duty to reimburse the agent, and the duty to cooperate with the agent.

The Dred Scott Decision Essay Example for Free

The Dred Scott Decision Essay The Dred Scott decision of 1865 had many implications on the status of free blacks in the United States, along with the concept of popular sovereignty, and the future of slavery in America. Dred Scott was a slave who moved in with his master to the free state of Illinois. He claimed that residence in a free state made him a free man, and he fought for his freedom all the way to the Supreme Court (1865). Chief Justice Taney ruled that since blacks could not be citizens, they had no right to sue in a federal court. The court also went further and said the Missouri Compromise was unconstitutional. This decision greatly affected the status of free blacks in the United States. They were not allowed any additional rights due to the fact that they were not citizens. Therefore, they could not advance in society socially, and otherwise. Because of this, they could not vote and freely voice their opinions as the Constitution did not apply to them. The Dred Scott decision also had many implications on the concept of popular sovereignty. It was questioned that if Congress could not exclude slaves from a territory, how could a mere territorial legislature do so? Until statehood was granted, slavery seemed as unprofaned as freedom of religion or speech or any other civil liberty guaranteed by the Constitution. Where formerly freedmen (as guaranteed in the Bill of Rights) was a national institution and slavery a local one, now according to the Court, slavery was nationwide, as was excluded only where states specifically abolished it. This meant that popular sovereignty had virtually no jurisdiction in the aspect of slavery in a territory, because slavery was only abolished if a state specifically said so. The future of slavery was also impacted upon by the Dred Scott decision. It convinced thousands that the South was engaged in an aggressive attempt to extend the peculiar institution so far that it could no longer be considered peculiar. Although slavery was eventually outlawed, at that time it seemed that there was to be no end.

Hyundai Motor Company | Marketing Essay

Hyundai Motor Company | Marketing Essay Established in 1967, Hyundai Motor Company has sustained, grown and become the worlds fourth largest automaker in terms of units sold. Automobile manufacturing industry is in the maturity stage and exposed to a lot of difficulties. To survive and develop, the company needs to identify and develop key factors of success such as innovation, technology development, quality improvement, and customer service; associated with cutting costs and diversify products. Moreover, the company needs to take into account the characteristic of forces driving industry competition on the way to success. To sustain competitive, Hyundai needs to maximize its strengths that include advanced technology, valuable branding experience, qualified labor force, cost efficiency, marketing flexibility and experiences. On the other hand, Hyundai also has to minimize weaknesses that are cultural differences, commodity price risk, late entrant, diversity and currency fluctuation. In addition, there are some opportunities for Hyundai to take advantages consist of new segment of hybrid car, governmental support, buyers emphasis on low cost design, competitors weakness and potential market. While avoid threats that comprise global economic crisis, new entrants, low market growth, environmental requirement and political instability. Hyundai must consider strategy for short, intermediate and long term. Firstly, to minimize adverse impact of global economic crisis, company should reduce costs expenses. Secondly, Hyundai should take advantage of core strengths as advanced technology such as eco-friendly energy to comply with environmental issues. Lastly, the company should target into potential markets from developing countries. In addition, it is important to improve the structure, system and policy. Continuous decentralization of management structures and the strategy of diversification should be applied associated with new system to enhance the availability of back-end data, improving customer service and lowered system management costs. Finally, hiring policy and global environmental management policy should be applied to bring Hyundai to success. (309 words) Brief of company: Since its establishment in 1967, Hyundai Motor Company has grown into one of Koreas most recognizable and trusted firms. Today, Hyundai stand the worlds fourth largest automaker in terms of units sold and one of the Big Asian. Hyundai Motor is operating globally and provides diverse product portfolio supported by its 6,000 sales points and 23 overseas manufacturing plants and distributors in 180 countries worldwide. The total revenue of company has recorded as 31 December 2008 is US$35,053,637 thousand and return on investment is 3.38%. Reason for selecting: From the beginning to recent time, Hyundai has made significant inroads in building its brand from the Worst Car Ever Made to a 72nd ranking in the 2007 Best Global Brand survey. Public perception of the Hyundai brand has been transformed as a result of dramatic improvements in the quality of Hyundai vehicles which are sold with reasonable price. While others competitors are facing with losses and struggling with economic downturn, Hyundai still make profit and has come up impressively as a phenomenon in automobile industry. Main strategic issues facing the company: Coping with climate change and complying with regulations on CO2 emissions. Decreasing environmental impact and promoting recycling. Difficult economic environment that restricts number of car consumers and high oil prices. Companys contribution to the National Economy: As of December 2008, automobile industry which is vital to Korean manufacturing industry, accounted for 14.4% in production, 13.4% in export, and 14.3% in employment. Hyundai has created 56,204 employees in South Korea and contribute about 70% to Korean automobile industry and 5.4 % to Koreas GDP. Companys contribution to the regional economy: There are 22,066 overseas employees under Hyundai Motor Company, comprise of 6,956 employees in North America, 5,101 employees in China, 5,457 employees in India, 4,694 employees in Europe and 218 in other countries. Recent strategic dilemma: In applying of Blue Strategy, some of its eco-friendly cars were developed to meet environmental regulations set by European Union, the performance of vehicle is meant to deteriorate when he carbon dioxide emission is reduced, it lessen Hyundais products competitiveness as compared to its rivals. Recent strategic choice: Hyundai is taking approach toward increasing quantitative growth through global in combination with quality and brand management to enhance global competitiveness and further raising sales results. Hyundai applies strategy of Green Management by plan of Blue Drive as the key toward sustainability approach and to comply with regulation on emission issue. Source of Information on Company Hyundai Motor Annual Report http://worldwide.hyundai.com/ (375 Words) Industry life cycle Time Automobile manufacturing industry Industry output Introduction Growth Maturity Decline Automobile manufacturing industry is in the maturity stage of the industry life cycle. In this period, the industry does not grow as much as last 5 or 6 years. The market is very competitive, many manufacturer offering their products, the producers continue with the product differentiation in many segments and hence, the market result in saturation with many manufacturers offering many models of the product. In this stage, only the best efficient and effective company survives. There are about 806 million cars and light truck on the road in 2007, the number is increasing rapidly especially in China and India. The biggest market currently is in North America which is about 250 million vehicles, following are Asia and Europe market. In 2009, with stable economic growth, China is going to become the largest automobile producer and market in the world. The automobile industry crisis and oil shock in 2008 is a part of global financial recession. It affected Asian and Europe automobile manufacturers but it is primarily felt in American automobile manufacturing industry. With rapidly rising oil price, automobile industry is experiencing high pricing pressure from raw material costs and changes in consumer buying habits. Also, there is an increase in external competition from public transport sectors and consumers are re-evaluating their private vehicle usage. Moreover, the social expectation and related concerns regarding carbon emissions had lead to the restricted standard setting that automakers have to be fulfil in order to penetrate into these high requirement markets. In addition, customers now are seeking a car with higher quality demand, more functional and price is crucial factor. In combination with the challenging economic environment, the companies strategy has to be more effective, innovative, cost reduction as well as making product differentiation and improve customer services. Also, automobile companies have to implement more creative marketing strategies to lure consumers as most of them are experienced decline in sales.The response to climate change may have a greater impact on the automobile manufacturing industry than all the other factors. It leads automaker to develop toward green technology and alternative fuel and material to lessen impact of automobile industry to environment. Key factors of success (KFS) The factors listed above are some of the most important factors that company needs to achieve in order to be successful in the industry. Nowadays, Toyota is the most successful company in automobile industry because they achieve key factors successfully. Among all factors, innovation is the most important factor contributes to the success of company. In contrast, Nissan had average performance. Hyundai is in the middle, growing stably and strikingly. As we see from above, the total weighted score of Toyota is highest, following is Hyundai then Nissan. Among all of the factors, technology is the most important as automobile industry is under pressure of high competition and the issue of climate change. Technology is not simply satisfying customers with a simple car, it need to bring a car with more functions, more model and technological. Also, technology needs to enable the company to develop car in combination with new material and fuel. Leading technology with above average rating of 4.5 enables Toyota to be more successful than Hyundai and Nissan. Innovation is second important factor that lead to the success of company. As customers concern more about the appearance of the car, more innovative is needed. New models are required to have more impressive design and that will help company to gain market share and increasing sales value. In term of innovation, Hyundai has launch new models with remarkable improvement of design that is more attractive to the customers over the past few years. It helps Hyundai gaining more market share in compare with less innovative Toyota and Nissan. So the company need to keep up this advantage, more skilled workers are needed and necessitate of a breakthrough idea. In addition, Quality and safety is one of important factor that customers always bear in mind when making buying decision. Hyundai has done it well since the past few years. They receive good signs from customers perception of companys brand that is improvement of quality safety. Price is crucial factor; an impressive design only attracts customers if it comes with reasonable price. Thereby, company always need to develop strategy toward cost reduction. Company should have diversity of product to compete with others and to enjoy economy of scale and scope. To be more successful in improving brand of company, not only design, quality and price but also customer service needs to get betters. Customers want a good after-sale service that they can rely on. Company has to take these factors as a basis in combination with economic situation to develop suitable strategy in order to grow successfully and stably. Threat of new entrants: Sluggish state of economy Requirement of high RD and fixed cost Difficulty in accessing to distribution channels Few newer with low competition Relative power of other stakeholder Internal stakeholders: shareholders, management, employees and creditors External stakeholders: government, partner firms, clients and potential investor Provide feedbacks opinion Force Driving Industry Competition Suppliers Other stakeholders Buyers Substitutes Industry competitors Rivalry among existing firm Rivalry among existing firm Rivalry among existing firm: Highly competitive of technologies, costs and services High number of competitors Diversity of products Slow growth, high fixed cost Threat of substitute: The cost of automobiles and environmental issues lead to many transportation options Bargaining power of buyers: Price sensitive Require improvement of quality. Nice design better service requirement Impact of cars to health and environment Need for alternative fuel Potential Entrants Bargaining power of suppliers: The automobile supply business is quite fragmented Suppliers have little responsibility Rivalry among existing firms (High) Hyundai dominates the Korean automobile market and has low domestic rivalry. However, in global competition, rivalry among existing firms is high. Rival companies compete on prices, quality and customer service; a company watches very carefully every movement of rivals in order to adapt appropriately. There are high numbers of competitors and they diversify into many market segments. Company earns lower profit when cost of competition is high. To be more successful, Hyundai has to keep working their competitive advantages, launching strategy to reduce cost, better service to suit with this sluggish economic condition, keeping up with developing of new design, quality and especially looking answer for technology toward Green Environment that I predict it will be a crucial factor in near future. Threat of new entrants (Low) Automobile industry is highly capital and labour intensive, it require very high fixed cost as well as RD, so threat of new entrants is low. It is not easy to enter automobile industry and it is harder since the economy downturn is happened that decrease the demand of customer. Brand loyalty of customer is also an obstacle; there are wide choices for customer. Moreover, the requirement of innovation, technology and product diversification makes it more difficult to enter the market. Established in 1967, Hyundai has a long time experience and enjoying benefit of economies of scale through operation all over the world so new entrants are not a pressure for a company. Bargaining power of buyers (High) The bargaining power of buyers is high. The manufacturers depend on them to stay in business. Buyers purchase a significant proportion of output. If manufacturers cannot keep their buyers satisfied then they will lose their buyers to competitors. Nowadays, there are various brand and models that buyers can choose, buyers have many choices so that their requirements are high. The factors that affect buyers to make buying decision are: the design, quality, price and environmental effect. Especially, current time is under economic recession and climate change issues, decrease in buyers demand and their consideration of impact on environment creates more pressure on company. Threat of substitute products or services (Low) It is true that there are many of transportation that can be a substitution of an automobile such as bus, train, bicycle, motorbike, etc. Substitute products depend on geographical location. In some cities such as Singapore, New York, having a car is not necessary because those cities has good infrastructure of public transportation and there are policy to reduce number of car in order to reduce heavy traffic, avoid traffic jam and protect environment. However, the need of automobile is always great. Developing countries are potential market and the need in those countries is getting greater. Bargaining power of suppliers (Low) Hyundai had a good supply chain management system and had long relationship with suppliers. Suppliers have little power in automobile industry because there are numerous component suppliers that help company to avoid shortage of material and selecting suppliers with lower cost. Automobile companies work to maintain cost strategies so that suppliers must compete on price with one another to acquire contracts with them. Since it is very competitive among number of suppliers, an automobile company could easily switch to other supplier along with high requirement of price and quality. Relative power of other stakeholders (Medium) The internal stakeholders of Hyundai include the shareholders, management, employees and creditors. The external stakeholder of the company is the government, partner firms, clients and potential investors. Internal stakeholders help company to apply strategy in proper way while external stakeholders helping with feedbacks, opinions and require responsibility of company. As the company is very large, it has great effects to stakeholders. In response to them, company develops strategy of Blue Drive that represents commitment to develop environmental-friendly vehicle along with enhancing basic features of products. Internal Factor Analysis Summary (IFAS Table) Strengths Hyundai has core strength of innovative technology and becomes a leader in developing environment friendly technology to compete in the recent time when the impact of cars to environment are highly concerned and high requirement of buyers on innovation, quality and design. Along with innovative technology, Hyundai is well managed on costs and expenses that enable company to compete on price with its rivals; it is such a significant advantage especially in this economic downturn condition. Qualified labour force helps Hyundai to gain competitive advantage, manage and operate company effectively. Hyundai has strong corporate philosophy that focus on customer first, flexible marketing strategy and rich experience of producing car for export market. Finally, its value of global branding experience is raising that enable Hyundai gaining more market shares. Weaknesses On the other hand, there are some weaknesses that need to be taken into consideration. Drawbacks occur due to differences between national and business cultures. For example, the national culture of Korea is collective while it is highly individualist in America. Hyundai commodity price risks arise from changing price effect of inputs such as steel, glass, plastics and rubber. As a global company, Hyundai is also exposed to the risks related to fluctuations of currencies in countries where company doing manufacture. When making buying decision, customers seek information and feedbacks from previous buyers; late enter into market means lesser information and feedback, hence provide drawback. Finally, Hyundai has limited ability in adding new models in order to diversify products and compete in many automobile segments, especially in luxury automobile segment. External Factor Analysis Summary (EFAS Table): Opportunities Strong research development and advanced technology leading in producing car in hybrid segment enable Hyundai to take advantage to expand market share and gain more profits. As high tax contributor, Hyundai enjoy governmental supported policy in domestic market, thus enjoy less competitiveness from competitors and spreads its wings to enfold domestic market. Sluggish economic condition makes buyers focus more on low cost design in which Hyundai has reputation of improvement of quality design associated with lower cost of products as compare to other competitors. Moreover, crisis of key rival Toyota on quality create big opportunity to Hyundai focusing on quality improvement and reputation. The company should put more emphasis on potential markets from developing countries provide promising opportunity for the company to expand and gaining profit in the future. Threats On the other hand, the company is facing with some threats indicated above. Global economic crisis and oil price shock have adverse impact to automobile manufacturing industry as well as the Hyundai, reducing investment and raising cost of fuel and raw materials. Also, the brake on worldwide auto demand has created low growth market, decrease sales and profits. More pressure of competition when there are some new entrants enter into market, targeting into some specific segments and acquire market share portion. Additionally, environmental requirement puts more pressure to the company to technological change toward eco-friendly energy. Finally, economic implication of political instability increases transaction costs and insurance cost associated with security and flow of capital, goods between many countries. Strategic Factor Analysis Summary (SFAS) Matrix: Short term The global economic crisis and oil shock affect the company in short term. It put brakes on automobile demand, increasing cost of fuel and raw materials, reducing investment and RD cost while putting pressure on cutting price of products hence require strategy of the company toward reducing operating expenses and workforce. In this situation, well manage costs and expenses become the core strength of Hyundai in competing with other competitors and attracting more customers. In addition, the crisis of key competitor as broken top-quality image creates opportunity to Hyundai by launching campaign focusing more on quality improvement, gaining reputation and boost sales value. Intermediate term Hyundai can take advantage of advanced technology in intermediate term as well as in the long term. Advanced technology is core competency of company to compete on quality and functions of products that are more interested from customers nowadays. Late enter into automobile manufacturing industry making less information and feedbacks of Hyundai products so that the company need to launch strategy of marketing brand value, raising level of perception of customers. Furthermore, potential markets from developing countries should be considered and prepared in intermediate term in order to expand business and gain market share. Long term Environmental effect is the most concern of all people and society and it affects all industry, not just automobile manufacturing industry. Therefore, advanced technology toward eco-friendly energy is the most concern of the company in long term as well. Not only improving quality, design and function of products but also company needs to put more emphasis on reducing impact of car to environment as a means of sharpening its competitive advantage. Moreover, the company should be able to create more new models to compete with competitors especially in luxury and hybrid car segments which are less competitive areas but very profitable areas. Similarly, targeting into potential market from developing countries should be considered for long term strategies as they have such a lot of potential demands and providing valuable source of profitability. TOWS Matrix Internal Factors External (IFAS) Factors (EFAS) Strengths (S) S1 Advanced technology S2 Branding experience S3 Qualified labour force S4 Cost efficiency S5 Flexibility marketing experiences Weaknesses (W) W1 Cultural difference W2 Commodity price risk W3 Late entrant W4 Diversity W5 Currency fluctuation Opportunities (O) O1 Hybrid car segment O2 Governmental support O3 High emphasis of buyers on low cost design O4 Competitors weakness O5 Potential market from developing countries SO strategies Focus on research and development Build up strong brand image. Expand business to potential market WO strategies Set up more distribution channels plants Globalization Innovative products Threats (T) T1 Global economic crisis T2 New entrants T3 Low market growth T4 Environmental requirement T5 Political instability ST strategies Use eco-friendly fuel Cutting costs expenses Focus on marketing and public relation WT strategies Increase advertisement Reduce ineffective distributor to minimize costs Improve market research SO strategies To strengthen companys survival ability, company need to use its own strengths to take advantages of opportunities. Firstly, Hyundai should focus on research and development to reach out the potential hybrid car segment trend by taking advantages of its own advanced technology. Furthermore, Hyundai needs to know the competitors and how they operate, as well as exploit their weakness. For example, exploit weakness of Toyota that has been facing a crisis of quality. With flexibility marketing and organisational experience, Hyundai may identify the problems and avoid same mistakes that can be made; hence building up new and strong brand images associated with lower price. With a branding experience and qualified labour force, Hyundai may gain a large market share from these potential markets. WO strategies To take advantages of opportunities to overcome weaknesses, Hyundai can set up more distribution channels and plants in new markets and segments. One of Hyundais weaknesses is the lacking competitiveness in luxury car segment. Thereby, strategy which should be applied here is globalization; they may aim to export their products to developing countries, where customers mostly have an average income that put high emphasis on low price design and willing to purchase an affordable car instead of a luxury car. Moreover, late entrance to the market can be covered by the appearance of innovative products, which are hybrid car segment which Hyundai has focused and developed. ST strategies Company always faces various threats from both internal and external factors. There is a need to cover the threats using companys own strength. Nowadays, environmental requirements from customers are getting higher since they are starting to concern about health care and impact of cars to environment. By using their advanced technology, Hyundai should develop technology toward eco-friendly energy such as bio-diesel, liquefied petroleum gas and electric energy to combine their engines and social expectation. By making advantages of cost efficiency, Hyundai may cover their low market growth; however they have to manage their capital and expenses wisely and effectively. New entrant is always a big threat facing a company. However, by having a good brand experience and flexible marketing, Hyundai can surpass their competitors by focusing on marketing and public relations to gain more market share. WT strategies There are some strategies Hyundai may use to minimize weaknesses and avoid threats. Firstly, global economic crisis has affected many industries and companies, Hyundai is not the exception. Under economic crisis, minimize unnecessary and ineffectively costs plays an important role to maintain company business. At the same time, company should increase advertisements to gain more reputation and build up their brand images. Last but not least, Hyundai should do more market research if they are planning to expand their business to other countries, in order to avoid unwanted political instability and cultural differences. Review of strategic options available to company: There are several strategic options which are currently available for the success of Hyundai. Firstly, Hyundai should focus on short term strategies, such as operational efficiency program and globalization. The company is facing a low market growth compared with their competitors due to late entrant to the market. Hence they need to manage their capital and expenses effectively by cutting all unnecessary costs, operating expenses and other utilities costs. Moreover, globalization strategy should be concerned to gain more market share from potential market in developing countries. However, they need to be aware of the cultural differences and political instabilities which may occur during the plan. On the other hand, Hyundai must concentrate on long term strategies. Nowadays, the hybrid car segment has become the new trend in automobile market. Thus research and development department should be improved to reach the potential market trend, based on its existing advanced technology. From the improvement of RD department, a new innovative product may appear to distinguish Hyundai from other companies. Furthermore, health care and impact of cars to environment are being concerned by customers. Hyundai need to come up with new green and eco-friendly fuel such as bio-diesel, liquefied petroleum gas and electric energy to follow the trend. Recommend for future direction: For future direction, Hyundai should pay attention to improve their brand images, by running more marketing programs such as offering loyal customers reward system and new advertisement campaign. These advertisements should be located at all available media which are being concerned by public, like newspaper, television, radio and over the internet. They need to learn useful strategies from their competitors as well. One way to the success is to increasing more options of products along with improving online ordering services. Hyundai may also offer more options available to customers through online service to maximize their customers satisfaction. Assessment of companys performance: Efficiency Despite sluggish domestic sales amid the global economic downturn, Hyundai Motor expanded its global market share last year and the 2009 net profit was an all-time annual high. Hyundai had achieved 2.96 trillion won ($2.57 billion) in 2009, compared with a net profit of 1.44 trillion won in 2008. In 2009, Hyundai sold a record 3.1 million vehicles, up 11.7 percent from 2008. In 2008, Hyundai has jumped up to fifth in the global standing of the worlds largest automobile manufacturers. However, latest sales figures in 2009 that place Hyundai to the worlds fourth largest automaker in terms of units sold. Effectiveness: Hyundai has implemented many strategies to increase companys effectiveness. Hyundai is seeking reductions of as much as 20% in consideration of supplier, volume and parts involved. The company is cutting costs not only by rationalizing its domestic plants, but also more and more by manufacturing in areas with lower production costs in oversea countries. As a result, company completed a 3 trillion won ($2.2 billion) cost-reduction program in 2008. Possessing about $7.1 billion in assets including Hyundai Motor share, Hyundai is very aggressive in spending as RD and marketing. In general, Hyundai is implementing its strategies effectively. Return on investment: Hyundai has raised its global share in recent years, even as it has maintained a stable position in Korea and well balanced market portfolio and currency settlement. However, in 2009, there are some decreases in term of return on investment due to the negative impacts of sluggish economic condition. Total dividend payout was KRW235.7 billion, down 14.6% from the previous year. However dividend payout level was maintained at the 16%. Hyundai enjoyed a rise in market share as the result of innovative marketing and successful launch of new models. In the first three months, the companys global market share rose to 4.7%, compared to 4% a year earlier. The company is expected to continue its success along with improved performance in key markets. Recommendations for Implementation of Strategies Structure The current economy is under sluggish condition that requires the company to make judgements and a need of improving organizational structure. Companys structure needs to work toward operational efficiency in association with quality and technological improvement. Continuous decentralization of management structures and the strategy of diversification of output helped the company in coping with economic crisis. Hyundai needs to establish RD centres to take advantage of research infrastructure, so that the company can develop its products to satisfy the requirements of the environmental and safety regulations effectively. System Hyundai is multinational automobile manufacturing company; customers demand high-quality, customized services and they also look for different types of information when mak